Sandy's Soapbox

February Soapbox

Well, it wasn't (really) my intent to generate all the speculation I've seen expressed on our Message Board regarding the configuration of an imminent new product, but I had to know it would come. It WAS my intent to indicate that we aren't simply sitting on our hands, instead that we are trying to move ideas through the pipeline, albeit slowly.

I'm happy to confirm that the hinted-at new model is a substantial new design, and nothing that we showed at SHOT. It is not an accessory, like the under-barrel laser (which is interesting and something which I'm certain we'll pursue) nor a finish (but I was very impressed with the samples of case-hardened minis - we're pursuing this too).

It's very helpful to see the "wants" expressed by our community. Obviously, they are many and varied, some of which we may yet pursue. The actual configuration of the new gun was identified (by chance, not inside info) in one thread (but I won't tell you which one or who posted it).

As some of you will have seen from posts on YouTube, SHOT was a success this year. Buyers and sellers both seem enthusiastic about the coming year. I'm sure my Customer Service Manager, Jessica, is flattered by some who noticed her cameo appearances in one video clip.

Like many, I continue to be amazed at the growing content on the Internet. There are now dozens of NAA reviews on YouTube, as well as a bunch of individually hosted blogs that discuss our products, like http://br-naa.blogspot.com, for example. I think we are reasonably socially engaged with our community, particular through the exchanges on our Message Board, but we'll continue to try to identify ways that we can connect even better with our audience.

I can hardly wait for the unveiling at the NRA Show.

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