North American Arms Privacy Policy
North American Arms, Inc. (“NAA,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect and use personal information when you use, access, or interact with our website at www.northamericanarms.com (the “Site”), as well as through e-mail, telephone inquiries, product and warranty registrations, and newsletter or SMS sign-ups.
By using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.
Information We Collect
Information you provide directly, such as when you place an order, create an account, contact customer service, sign up for our email or SMS list, submit a warranty or product registration, or otherwise communicate with us. This may include:
● Name, mailing address, email address, phone number
● Payment information
● Product model and serial number
● Purchase date and dealer information
● Warranty and repair information
● Communications and customer-service records
● Account credentials (if you create an account)
● Shipping, billing and transaction history
Information collected automatically, when you visit the Site, including pages visited, time on site, browser and device type, approximate location (derived from IP address), and referring website or search terms. We use analytics service providers (e.g., Google Analytics) to collect this information, which may include device identifiers and individual browsing activity, and to help us understand how visitors use the Site.
Information collected through our marketing platform. When you browse the Site, sign up for emails or texts, or interact with our marketing messages, our marketing/SMS platform provider (e.g., Klaviyo) may collect information such as pages viewed, products browsed, cart activity, and email/text engagement, and associate this activity with your email address or phone number once you’ve provided it. This helps us send more relevant communications, such as order updates or product recommendations.
Information from cookies. The Site uses cookies and similar technologies. See our Cookie Notice / consent banner for details and to manage your preferences.
How We Use Your Information
We use the information we collect to:
● Process and fulfill orders, including shipping and payment processing
● Respond to inquiries and provide customer support
● Send transactional communications (order confirmations, shipping updates, responses to your questions) and, where you’ve opted in, marketing communications
● Improve the site and our products
● Comply with legal obligations, including firearms industry recordkeeping requirements where applicable
● Detect and prevent fraud or misuse of the Site
We do not knowingly collect Sensitive Personal Information as defined under the CCPA. Payment information is collected and processed by our payment processor. NAA generally does not receive or store complete payment-card numbers or card security codes.
When We Share Your Information
We do not sell personal information for monetary compensation. Certain analytics or advertising technologies may be considered a “sale” or “sharing” under some state privacy laws. Where required, you may opt out through our cookie-preference tool or an applicable Global Privacy Control signal.
We may share your information with:
● Service providers, such as payment processors, order fulfillment/shipping partners, and website hosting providers, who help us operate the Site and fulfill your orders. These providers are only permitted to use your information to perform services on our behalf.
● Analytics providers (e.g., Google Analytics), who help us understand how visitors use the Site through information such as pages visited, browsing behavior, and general location.
● Marketing/SMS platform providers (e.g., Klaviyo), who help us send and personalize email and text communications based on your purchase history, cart activity, and engagement with our messages.
● Law enforcement or regulators, where required by law, such as to comply with a subpoena, court order, or applicable firearms industry recordkeeping and reporting obligations.
● A successor entity, in the event of a merger, acquisition, or sale of company assets.
SMS/Text Message Policy
If you provide your mobile number to NAA, you may receive text messages from us related to:
● Order and shipping updates
● Responses to inquiries you send us via SMS
● Other account or service-related communications
If you separately consent to receive marketing text messages, NAA may send recurring promotional messages. Consent is not a condition of purchase. Message frequency varies, and message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance.
We may provide mobile numbers and SMS opt-in information to service providers that operate our messaging program, but we do not sell this information or disclose it to third parties for their own marketing purposes.
We do not share your mobile number, SMS consent, or opt-in data with any third party for marketing or promotional purposes.
Message and data rates may apply. Message frequency varies based on your communications with us.
To stop receiving text messages, reply STOP at any time. For assistance, reply HELP or contact us at 1-800-821-5783.
Your Privacy Choices and Rights
Depending on where you live, you may have the right to:
● Know/Access — request the categories and specific pieces of personal information we’ve collected about you
● Correct — request correction of inaccurate personal information
● Delete — request deletion of your personal information, subject to legal exceptions
● Opt out of sale or sharing — we do not sell personal information for monetary compensation; where applicable state law treats certain activity as “sale” or “sharing,” you may opt out through our cookie-preference tool or an applicable Global Privacy Control signal
To exercise any of these rights, contact us using the information in the Contact Us section below. We may need to verify your identity before responding. We will respond to requests as promptly as reasonably possible. You will not be discriminated against for exercising any of these rights.
We honor Global Privacy Control (GPC) signals where applicable.
Shine the Light. California residents may request, once per calendar year and free of charge, information about any personal information we’ve disclosed to third parties for their own direct marketing purposes in the prior calendar year. Contact us using the information in the Contact Us section below to make this request.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to process orders, comply with legal and firearms industry recordkeeping obligations, resolve disputes, and enforce our agreements.
Children’s Privacy
The Site is not directed to children under 18, and we do not knowingly collect personal information from children under 18. If you believe we have inadvertently collected such information, please contact us so we can delete it.
Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last Updated” date below reflects the most recent revision. We encourage you to review this page periodically.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:
North American Arms, Inc. 2150 South 950 East Provo, UT 84606 Phone: 1-800-821-5783 Email: info@northamericanarms.com
Last Updated: July, 2026
