July Soapbox – Company Longevity and Niche Markets

I read with keen interest and some amusement two different threads on our Message Board which were created last month relating to the above captioned subjects.

As some of you may know, I read virtually all the posts in the NAA Products section every day.  I feel I need to hear what you’re thinking and saying and to react to it when/where appropriate.  The NAA community input is of great importance to me and helps inform many of my decisions.

Anyway, I am interested in the subject of niche markets; NAA’s existence is based on addressing and serving a niche market, one which we value and do everything in our power to satisfactorily serve.  If you want a gun like a Rugar LCR, Kel-Tec P-38T, SCCY, etc. etc. or a similarly compact 9mm, there are a bazillion choices, many/most of which compete largely on $.  Other than doing a modest business in small caliber semi-auto pistols, which we started because Seecamp was so negligent in serving their market, We Are Mini-Revolvers(BTW, some people continue to prefer an all-steel pistol, weight notwithstanding).

Since the departure of Freedom Arms from the mini-revolver market almost 20 years ago, it’s been ours alone, although some ill-advised attempts have been made to take a piece of our pie.  [For the record, FA was formed afterNorth American Arms.  Dick Casull (RIP) started FA with Wayne Baker after he left NAA.  FA continues to manufacture extraordinary single action revolvers, the foundation of which was based on the eponymous 454 Casull cartridge.]

It’s been our practice to do everything possible to deserve our privileged position by making quality products, supported by 2nd-to-none customer service.  We are appreciative of the (generally) good reputation we enjoy and are committed to do everything in our power to secure and enhance it.

On this Independence Day, I’m proud to be an American, running a “Made in America” country.


– Sandy Chisholm

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